The African Union Commission and the Africa 24 Group have signed a Memorandum of Understanding that will enable the two institutions to work together in a partnership to develop and disseminate content to promote the image of Africa and its development story.
This partnership is one of the initiatives led by the African Union to better connect with African citizens and build partnerships with African private-sector companies. This is in line with ongoing AU institutional reforms. The partnership with Africa 24 reflects the African Union's willingness to collaborate with partners who share the common objective to popularise Agenda 2063, Africa’s strategic framework for inclusive growth and sustainable development.
In a statement released by the African Union on 27 March, Ms Leslie Richer, Director of Information and Communication of the AU Commission, says "it is essential for the Continental Organization to work closely with the African media, in particular in its efforts to increase public awareness of its mandate and programmes and to ensure that African media and other content providers produce knowledge at local level, that are relevant, promote the story of Africa’s development and strengthen Africa’s influence and position on African and global issues." She reiterate that "Only a partnership with African media that are themselves stakeholders in the continent’s development can traction and support be gained for Agenda 2063 initiatives."
For his part, Mr. Constant Nemale, Founder of the Africa 24 Group, welcomed the partnership with the African Union which reinforce the Africa 24 “Believe in Africa” program which aims to promote African commercial enterprises and their efforts to promote growth and sustainable development on the continent. "we strongly believe this innovative partnership with the African Union will drive our company to achieve its full potential and become one of the largest media group in Africa and a key network for the African Diaspora throughout the world. Africa 24 is the most watched network in French speaking Africa, a token to the demand of such content. By promoting AU vision, our goal is to become the most influential network for Africa and the African Diaspora worldwide, by launching Africa 24 in English, Arabic, Portuguese and various African languages,"; explain Mr. Constant Nemale.
The partnership signed between Africa 24, the first global information channel for Africa and the African Union, will place particular emphasis on promoting awareness at the continental level, as well as the development opportunities that exist for African populations on the continent. This is achieved through the construction and development of a positive narrative of Africa’s multi-sectoral and transgenerational potential for audiences around the world.